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[The new darling of online shopping, the new market leads the rising trend]
Release date:[2024/7/11] Read a total of [107] time

This spring, such as Chunya textile, 50D high elastic and many other conventional categories of grey cloth appeared explosive orders, dyeing factories also appeared explosive warehouse, on the one hand, because of the pick-up in domestic and foreign trade demand, on the other hand, because the development of fabric spot entered the outbreak period, many "new players" began to enter the game, need a lot of replenishment inventory.


The market demand has changed


With the popularity of Internet shopping, from small stores to big brands, from home to abroad, the amount of online clothing sales is rising.


According to the "White Paper on the Development of the National Clothing E-commerce Industry (2023)" released by the China Textile Association Circulation Branch, in 2023, China's clothing online retail sales reached 2,300 billion yuan, an increase of 11.11%; China's garment cross-border e-commerce exports reached 487 billion yuan, an increase of 17.63%.


The sales model has changed, the market demand for the textile industry chain is also changing, and today's customers are looking for fabrics, not only the need for inexpensive products, but also rapid delivery, spot order demand is increasing year by year, more and more textile enterprises are also gradually transforming under this market trend.


The operating model has advantages


In terms of production and operation, compared with traditional textile enterprises, fabric spot enterprises can make full use of the advantages of scale and long cycle.


First, because the stock fabric enterprises need to prepare a large number of fabrics, and the variety is relatively simple, so whether it is self-sufficiency, or external procurement, it can achieve relatively low costs through scale effects, and at the same time, when cooperating with the dyeing factory, it can also get some exclusive large customers.


Second, fabric spot enterprises often need to prepare goods in advance, the price of raw materials in the market fluctuates, and the price of grey cloth also fluctuates, because the stock is stored in advance, spot enterprises can wait for the corresponding price to fall to the location for centralized procurement, reducing the risk of market fluctuations.


Through these advantages, fabric spot enterprises can often gain an advantage in cost, but there is a trade-off, while gaining a cost advantage, the spot is also losing a certain liquidity.


Market judgment is key


The same is the inventory, dyed stock cloth because of low universality, often more difficult to deal with than white stock. Therefore, the control of inventory has become one of the biggest knowledge of the fabric spot supermarket, and the textile people are also easy to step on the pit when they are just engaged in the spot. What do you think about inventory control? The author consulted Mr. Wu, who has been engaged in fabric spot since 2018, and he also shared some experience in operating fabric spot supermarkets with the author.


He believes that making fabrics in stock is a great test for textile people to judge the market. The stock cloth will occupy the working capital, and the fresh inventory, and put a few years of inventory, the quality will be different, so the best situation is that the stock cloth can complete a cycle in a period of time, but if the inventory is too little, in the peak season may not be able to meet the needs of customers, so operators need to have a more accurate prediction of market demand, Keep the right amount of stock.


In addition, because the stock needs to be dyed in advance, in conventional products, more than 90% of the demand is concentrated in the common two or three hundred colors, which colors need to be prepared, how much cloth each color needs to be prepared in advance, and whether the stock of a certain color can be sold after preparing it needs to be considered by the operator in advance.


Therefore, the final profit situation is relatively good, often those who judge the market accurately, and do a better job of expectation management.


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